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This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. Handy Hints
The Rule of 72
If your business grows at the rate of 10% per annum, how long will it take you to double your turnover? A simple and easy way to calculate this is to divide 72 by 10(%) which gives an answer of 7.2 years. You can use the same constant (72) to calculate the time required to double anything. For instance how long will it take to double my investment at the rate of 6%? 72 divided by 6(%) = 12 years. |
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Price SetHandy HintsGoal planners suffer less from stress and anxiety because they are prepared; they arm themselves with a plan they can count on to take them where they wish to go. Personal goal setting effectively lessens stress and allows us to pursue our dreams with the confidence of a warrior.
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